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Description: ThisLarge Victorian Vintage Trade Card is for "McCullough Soap" with Girl pictured On Flowered Balcony. The ad on the back is missing piecesdue to being pasted into a scrapbook.
Brief History of Trade Cards by BenCrane
Over a century ago, during the Victorianera, one of the favorite pastimes was collecting small, illustrated advertisingcards that we now call trade cards. These trade cards evolved from cards of thelate 1700s used by tradesmen to advertise their services. Although examplesfrom the early 1800s exist, it was not until the spread of color lithography inthe 1870s that trade cards became plentiful. By the 1880s, trade cards hadbecome a major way of advertising America's products and services, and a tripto the store usually brought back some of these attractive, brightly-coloredcards to be pasted into a scrapbook. Some of the products most heavilyadvertised by trade cards were in the categories of: medicine, food, tobacco,clothing, household, sewing, stoves, and farm. The popularity of trade cardspeaked around 1890, and then almost completely faded by the early 1900s whenother forms of advertising in color, such as magazines, became more costeffective. Although trade card collecting began over 100 years ago, today'sstrong interest in trade cards began relatively recently. Trade cards that werebought for ten cents thirty years ago frequently bring ten dollars or more intoday's market--and some have even sold for over a thousand dollars.
Measures 8-1/2" W x 10" H.
Condition: Corners and edges are worn.
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07/2020
Nancy
