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Original Vintage 1940s Philip Morris Cigarette Cardboard Countertop Standee
authentic vintage Philip Morris die-cut cardboard countertop advertising standee dating from the 1930s to 1940s.
This iconic piece of tobacciana history features the brand's legendary mascot, Johnny Roventini ("Johnny the Bellhop"), along with the famous advertising slogan: *"If you inhale (all smokers do—some of the time), 'Call for Philip Morris'—Pleasure without penalty."*
Key Features & Specs:
* **Dimensions:** Approximately 28” High x 21” Wide
* **Material:** Thick die-cut lithographed cardboard
* **Mascot:** Johnny the Bellhop
* **Era:** Late 1930s / 1940s Original
Condition Report:
This sign is in beautiful **Very Good (VG) to Excellent (EX)** vintage condition.
* **Front:** The colors remain incredibly bright and vivid with fantastic eye appeal. There is minimal UV fading. Shows minor, expected edge wear and light scuffing at the very top of the red sign block, consistent with its age and authentic retail use.
* **Reverse:** The original cardboard easel-back is completely intact, clean, uncreased, and supports the full weight of the sign perfectly. It stands entirely straight on its own without bowing or leaning. The backing board shows uniform age-toning and very light surface wear but no water damage or dry rot.
Shipping & Handling:
This item will be packed with professional care. It will be sandwiched securely between heavy, rigid sheets of thick cardboard to ensure the fragile edges and the original rear easel are completely protected and arrive unbent.
Please review all photos carefully as they form part of the condition description.
