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Brand/Publisher: Ente Provinciale per il Turismo; Bologna, Italy.
Item: Original vintage Italian-language city sightseeing brochure titled Giro Turistico della Citta, promoting guided coach tours of Bologna by autopullman.
Front cover design features a light blue background with stylized line map of Bologna, a large illustration of the famous twin towers and a touring coach, and a bold red vertical bologna wordmark above the subtitle Ente Provinciale per il Turismo and scripted Giro Turistico della Citta in autopullman con guida with ticket price printed as L. 1.300.
Interior itinerary panel headed itinerario del giro turistico della citta describes departure from Piazza Nettuno by the Neptune Fountain, the monumental center around Piazza Maggiore, Basilica di San Petronio, Palazzo del Podesta and other civic buildings, and continues through medieval streets, churches, cloisters, and notable palazzi highlighting the architectural and artistic heritage of Bologna.
Subsequent columns of text outline the panoramic coach route along major streets and squares, past sites such as Palazzo Bevilacqua, Chiesa dell Annunziata, San Michele in Bosco, city walls and gates, university buildings, and residential districts, providing concise historical notes and descriptive commentary in Italian for each stop.
Reverse-side left panel titled musei e gallerie lists principal museums and art collections of Bologna, including the Pinacoteca Nazionale, Collezioni Comunali d Arte, Galleria d Arte Villa delle Rose, Museo Civico, religious and university museums, along with street addresses, opening hours, and notes on admission.
Central panel headed passeggiate recommends short excursions outside the historic core, such as Il Colle della Guardia with the Sanctuary of the Madonna di San Luca reached by modern funivia, Pontecchio Marconi with mausoleum and museum dedicated to radio pioneer Guglielmo Marconi, and the Etruscan ruins at Marzabotto in the Miseno valley.
Additional small illustrations of church domes, statuary groups, and townscapes appear throughout the brochure, reinforcing the themes of sacred architecture, art, and historic landscapes around Bologna.
Format and appearance: tall narrow tri-fold tourist brochure printed in red and blue ink on white paper, with dense Italian-language narrative text, small decorative vignettes, and simple route and excursion information promoting city sightseeing tours of Bologna, Italy.
Notes: Appealing piece of Italian tourism ephemera suitable for collectors of Bologna travel brochures, European city sightseeing guides, and vintage Ente Provinciale per il Turismo publications.
