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Very good vintage condition for an original 1937 paper advertising piece. Complete large-format school book cover with strong red and blue graphics. Shows expected age toning, light edge/corner wear, minor surface marks and handling wear consistent with approximately 89 years of age. Appears exceptionally well preserved for this type of disposable paper advertising. Please review all photographs for exact condition.
Description
Original 1937 Coca-Cola Advertising School Book Cover – W. J. Browne
Outstanding original Depression-era Coca-Cola advertising piece dating to 1937.
This large paper school book cover was designed to fold around a student's textbook and is marked:
“Copyright 1937 W. J. Browne”
Browne Pencil Book Cover
321 W. 7th St., Kansas City, Mo.
The cover prominently features classic Coca-Cola advertising including:
“DRINK Coca-Cola – Delicious-Refreshing”
and
“Compliments of The Coca-Cola Bottling Co.”
Additional graphics and educational material include:
Classic Coca-Cola bottle illustrations
Major inventions and discoveries with dates
Chief legal holidays in various states
Instructions for folding the patented book cover
Spaces for student's name and book title
The printed instructions state that the cover requires “no cutting or pasting,” illustrating the patented folding system.
This is an original 1937 Coca-Cola promotional advertising item, not a later reproduction.
An excellent crossover collectible for:
Coca-Cola collectors
Vintage soda advertising
1930s advertising
School memorabilia
Paper ephemera
Depression-era Americana
Kansas City history
You will receive the exact original item shown in the photographs.
Item specifics
Brand: Coca-Cola
Year: 1937
Type of Advertising: School Book Cover
Product: Coca-Cola
Color: Red / Blue / Tan
Material: Paper
Theme: Soda / Advertising / School
Country of Origin: United States
Vintage: Yes
