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The reverse advertises Juwelia, a Lucerne specialty store operated by Hansruedi Meili, with locations at Denkmalstrasse 3 and Pfistergasse 11. The advertisement lists traditional Swiss souvenirs including cuckoo clocks, Swiss watches, music boxes, cow bells, Swiss Army pocket knives, Hummel figurines, and Swiss chocolate. It also includes a small map showing the store locations in relation to the railway station and lake.
A nice combination of Swiss travel history and vintage commercial advertising, especially appealing to collectors of Lucerne, Switzerland, European travel, and advertising postcards.
Item Specifics:
Location: Lucerne / Luzern, Switzerland
Country: Switzerland
Subject: Lucerne City Views
Landmarks: Chapel Bridge, Water Tower, Lion Monument, Lake Lucerne
Business: Juwelia
Proprietor: Hansruedi Meili
Theme: Travel / Tourism / Advertising / Swiss Souvenirs
Type: Continental-size Postcard
Postage Condition: Unposted
Era: Vintage
Features: Multi-View / Advertising Back
Color: Color