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This commercial postcard from 1952 advertises imported sardines from Philippe & Canaud of Nantes, France, available in two varieties: the premium P & C Brand (with brass tag and spiced French olive oil) and the more economical Delaunay Brand (plain French olive oil). The prices listed—$47 and $21 per case, respectively—suggest these were gourmet goods intended for American distributors, promising “the discriminating taste of the gourmet.”
Adolph Goldmark & Sons Corp., listed as the sole U.S. distributor, operated at 467 Greenwich St. in New York City’s Tribeca area. The family-run firm was known for importing European specialty foods during the mid-20th century, particularly before globalization reshaped the food supply chain. The postcard serves as a rare surviving example of direct-to-business food marketing from that era, mailed to Standard Packing Corp. in Kokomo, Indiana—a meat packing and food distribution firm known regionally in the 1950s.
This piece reflects the role of mail advertising in postwar gourmet trends, particularly as international cuisine gained popularity in America’s urban centers. Nantes, France, was historically known for its sardine canning industry, which saw international expansion during the early-to-mid 20th century.
Card ProtectionAll cards ship in protective penny sleeves. Items $8 and above include an additional rigid toploader for maximum protection.
For \'Buy It Now\' Postcards Under $20Your order will ship via USPS Standard Envelope, with items safely secured in a protective sleeve inside a semi-rigid envelope. For international orders, I use untracked international stamp service by default. If you prefer tracked shipping, please message me for additional options and pricing.
For \'Buy It Now\' Postcards Over $20Your order will ship via USPS Ground Advantage with full tracking. Items will be securely packaged in a rigid toploader and protected in either a sturdy cardboard box or heavy-duty mailer. For international orders, shipping rates will be calculated based on destination.
For salesDefault shipping methods are based on starting offer price. As a complimentary service to US buyers, I\'ll automatically upgrade shipping to USPS Ground Advantage if the final price exceeds $20 for sale items that began below that threshold.
About Standard EnvelopeThe Standard Envelope service offers convenient tracked shipping through USPS, though tracking updates work differently than traditional packages. Your tracking may show \"delivered\" when the item reaches your local post office, rather than your mailbox. If you haven\'t received your item within 3 business days of the delivery notification, please contact me.
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